Whether it’s a new product launch or a revitalization of an existing product, shrink sleeves provide 360º brand recognition on your product that delivers a dynamic shelf presence. Since the shrink sleeves have full wraparound coverage, there is more surface area to promote your brand and product. Shrink sleeves also allow manufacturers to inventory a single white colored bottle by replacing container colorants with full body shrink sleeve graphics.
For multi-packs, cross-merchandising, and free sample promotions, shrink sleeves represent a more cost-effective solution compared to traditional paperboard carriers and boots with overwraps. Shrink sleeves offer production flexibility versus storing preprinted packaging and in some applications, additional labor cost savings.
For tamper evidence, full body shrink sleeves protect consumers, your brand, and your reputation, as well as provide additional surface area for branding and promotion.